William Hill has come under some scrutiny in recent years.
The company has implemented a European bookmaking model here in the United States, focused on offering as large of a betting menu as possible to cater to a more recreational customer base. It must be met within 90 days of the first deposit. The wagering requirement is equal to the bonus. William Hill has a bet $50 get $50 bonus for new players. William Hill has kiosks in taverns and small casinos throughout the state. The company is also dominant in the Nevada rural gaming market. Many Nevada William Hill locations are Las Vegas sportsbooks. In 2021, the company moved its mobile betting app and counter branding to the Caesars Sportsbook brand. The William Hill brand remains at properties that are not owned by Caesars Entertainment. The company rebranded its sportsbooks as William Hill almost immediately. The acquisitions immediately made it the largest operator in the state in terms of sportsbook locations, and they have since expanded, now running more than 100 sportsbooks in Las Vegas and other parts of Nevada.Ĭaesars Entertainment acquired William Hill in 2020. European bookmaker William Hill shook up the entire Nevada sportsbook landscape in 2012 when the company entered the market by purchasing and merging three sportsbook chains: Lucky’s, Leroy’s, and Cal Neva.
